Microsoft Alliance Expert
Swaleha S
Results-driven Microsoft Alliance Expert with 5+ years of experience in managing strategic partnerships within the Microsoft ecosystem. Proven track record in coordinating deal registrations, driving GTM campaigns, tracking Microsoft metrics, and enabling internal teams on Azure technologies. Adept at navigating Microsoft Partner programs, managing portals, and aligning internal sales and technical stakeholders to maximize co-sell and incentive opportunities.
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Responsibility
Registered and tracked deals in the Microsoft Partner Portal, ensuring timely updates and alignment with internal sales forecasts
Coordinated with Brillio sales teams to manage opportunities and drive co-sell motions with Microsoft account managers
Maintained up-to-date user information, certification alignment, and designation tracking within Microsoft Partner Center.
Analyzed sales pipeline reports to identify up-sell and cross-sell opportunities, engaging both Brillio and Microsoft teams
Designed and executed joint marketing campaigns, webinars, and events in collaboration with Microsoft Marketing
Managed Microsoft ESI portal to enable access to training and certification resources for technical teams
Ensured compliance with Microsoft Partner requirements and supported leadership in meeting Solution Designation and Specialization goals
Served as the central repository for internal collaboration, documentation, and GTM assets across departments.
Published and updated Brillio’s solution offerings on Azure Marketplace in coordination with the practice team.
Handled Microsoft ECIF and Azure Innovate funding programs, maintaining records of all funding utilization
