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Partner Alert: Maximize Your Margin and Readiness Before 2026 Price and Compliance Shifts
December is historically a strategic month, and this year is no exception. Microsoft has introduced critical updates spanning lucrative security promotions, new AI-powered SKU bundles, mandatory operational changes for referrals, and essential compliance steps to maintain your CSP authorization into the new year. For Cloud Solution Provider (CSP) partners, including distributors, indirect resellers, and direct bill partners, understanding these changes now is key to accelerat
ALIF Consulting
Dec 13, 20258 min read


Everything You Need to Know About the Microsoft Frontier Distributor Designation
In the rapidly evolving landscape of cloud services and artificial intelligence, the role of the Cloud Solution Provider (CSP) distributor is transforming. No longer is it enough to simply handle transactions based on price. Today’s market demands trusted advisors who can deliver world-class capabilities across cloud, AI, and security. Microsoft created the Frontier Distributor designation to recognize partners who meet this high bar. This designation doesn't just offer pre
ALIF Consulting
Nov 25, 20256 min read


The Microsoft Support Services Designation: Microsoft Ignite 2025
The relationship between a customer and a technology partner is often defined by the quality of support delivered when things go wrong. Recognizing this critical function, Microsoft is introducing a powerful new differentiator for its partners: the Support Services designation . This designation publicly recognizes and rewards partners who possess the demonstrated capabilities required to deliver a quality support experience to customers. Launched in November 2025 at Ignite ,
ALIF Consulting
Nov 20, 20255 min read


Becoming a Trusted Microsoft Security Partner in FY26: The Unified AI-Driven Approach
Security has never been more critical, moving from a backend IT requirement to a core business mandate. For Fiscal Year 2026 (FY26), Microsoft has designated Security as the priority globally, cementing its commitment to securing the cyber foundation of every customer . For the dedicated Microsoft security partner, this strategic alignment presents an unprecedented opportunity for high growth, driven by an AI-first, unified platform. This is the year to transition from solut
ALIF Consulting
Nov 12, 20255 min read
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