ALIF Consulting

December is historically a strategic month, and this year is no exception. Microsoft has introduced critical updates spanning lucrative security promotions, new AI-powered SKU bundles, mandatory operational changes for referrals, and essential compliance steps to maintain your CSP authorization into the new year. For Cloud Solution Provider (CSP) partners, including distributors, indirect resellers, and direct bill partners, understanding these changes now is key to accelerating customer...

In the rapidly evolving landscape of cloud services and artificial intelligence, the role of the Cloud Solution Provider (CSP) distributor is transforming. No longer is it enough to simply handle transactions based on price. Today’s market demands trusted advisors  who can deliver world-class capabilities across cloud, AI, and security. Microsoft created the Frontier Distributor designation  to recognize partners who meet this high bar. This designation doesn't just offer prestige; it defines...

The relationship between a customer and a technology partner is often defined by the quality of support delivered when things go wrong. Recognizing this critical function, Microsoft is introducing a powerful new differentiator for its partners: the Support Services designation . This designation publicly recognizes and rewards partners who possess the demonstrated capabilities required to deliver a quality support experience to customers. Launched in November 2025 at Ignite , the Support...