ALIF Consulting

In the rapidly evolving landscape of cloud services and artificial intelligence, the role of the Cloud Solution Provider (CSP) distributor is transforming. No longer is it enough to simply handle transactions based on price. Today’s market demands trusted advisors  who can deliver world-class capabilities across cloud, AI, and security. Microsoft created the Frontier Distributor designation  to recognize partners who meet this high bar. This designation doesn't just offer prestige; it defines...

The relationship between a customer and a technology partner is often defined by the quality of support delivered when things go wrong. Recognizing this critical function, Microsoft is introducing a powerful new differentiator for its partners: the Support Services designation . This designation publicly recognizes and rewards partners who possess the demonstrated capabilities required to deliver a quality support experience to customers. Launched in November 2025 at Ignite , the Support...

Security has never been more critical, moving from a backend IT requirement to a core business mandate. For Fiscal Year 2026 (FY26), Microsoft has designated Security as the #1 priority  globally, cementing its commitment to securing the cyber foundation of every customer . For the dedicated Microsoft security partner, this strategic alignment presents an unprecedented opportunity for high growth, driven by an AI-first, unified platform. This is the year to transition from solution reseller...