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Everything You Need to Know About the Microsoft Frontier Distributor Designation
In the rapidly evolving landscape of cloud services and artificial intelligence, the role of the Cloud Solution Provider (CSP) distributor is transforming. No longer is it enough to simply handle transactions based on price. Today’s market demands trusted advisors  who can deliver world-class capabilities across cloud, AI, and security. Microsoft created the Frontier Distributor designation  to recognize partners who meet this high bar. This designation doesn't just offer pre

ALIF Consulting
3 days ago6 min read
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The Microsoft Support Services Designation: Microsoft Ignite 2025
The relationship between a customer and a technology partner is often defined by the quality of support delivered when things go wrong. Recognizing this critical function, Microsoft is introducing a powerful new differentiator for its partners: the Support Services designation . This designation publicly recognizes and rewards partners who possess the demonstrated capabilities required to deliver a quality support experience to customers. Launched in November 2025 at Ignite ,

ALIF Consulting
Nov 205 min read
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Becoming a Trusted Microsoft Security Partner in FY26: The Unified AI-Driven Approach
Security has never been more critical, moving from a backend IT requirement to a core business mandate. For Fiscal Year 2026 (FY26), Microsoft has designated Security as the #1 priority  globally, cementing its commitment to securing the cyber foundation of every customer . For the dedicated Microsoft security partner, this strategic alignment presents an unprecedented opportunity for high growth, driven by an AI-first, unified platform. This is the year to transition from so

ALIF Consulting
Nov 125 min read
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The Foundation of AI Success: How Microsoft Partners Are Redefining Data Modernization
Every organization today shares a common goal: the pursuit of quicker insights, stronger security, and new ways to drive innovation with AI . However, many customers face the fundamental challenge of data sprawl and disconnected systems , which ultimately limit what AI can achieve. To deliver real-time impact and unlock their data's true potential, organizations urgently need a modern data foundation that is fully integrated, rigorously governed, secure, and inherently ready

ALIF Consulting
Nov 45 min read
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How to Become a Microsoft Frontier Partner: A 6-Step Readiness Roadmap
The Microsoft Partner ecosystem has constantly evolved alongside major technology shifts from on-premises to cloud, and now from cloud to...

ALIF Consulting
Oct 86 min read
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A Partner’s Guide to Claiming Microsoft Security Incentives: From Eligibility to Payout
Microsoft is co-investing with partners like you to secure customers and accelerate the adoption of advanced security solutions. The...

ALIF Consulting
Sep 86 min read
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Azure Accelerate FY26: Microsoft’s New Funding & Incentives for Partners
For Microsoft partners, the cloud and AI landscape is no longer just about moving workloads; it’s about building smarter, faster, and...

ALIF Consulting
Aug 197 min read
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Future-Proof Partner Earnings: Key Microsoft FY26 MCI Changes
Microsoft is unwavering in its mission to empower every person and organization, and partners are undeniably essential in accelerating...

ALIF Consulting
Aug 124 min read
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Microsoft Security Partners: Strategic Growth & Opportunities in FY26
The role of a Microsoft security partner  has never been more vital or more promising. At MCAPS 2025, Microsoft unveiled a wave of new...

ALIF Consulting
Aug 45 min read
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New Microsoft's Latest Partner Incentives for FY26
Microsoft firmly believes in the power of its partner ecosystem to drive value, both for its partners and, crucially, for customers. In...

ALIF Consulting
Jul 307 min read
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FY26 Updates: Microsoft AI Cloud Partner Program
On July 15, 2025, Microsoft hosted its highly anticipated MCAPS Start event, unveiling a series of transformative updates to the Microsoft...

ALIF Consulting
Jul 255 min read
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Microsoft FY26 Playbook: What Top-Performing Partners Are Doing Differently
The new fiscal year brings big opportunities for Microsoft Partners . With the rapid evolution of AI, cloud, and security , Microsoft...

ALIF Consulting
Jul 234 min read
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How Microsoft business Partners Can Maximize FY26 GTM Incentives with AI Business Solutions
The AI agent market is booming, projected to grow from $5.1 billion in 2024 to an astonishing $47.1 billion by 2030 . This massive shift...

ALIF Consulting
Jul 189 min read
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Inside MCAPS Microsoft FY26: Your Guide to the Next Wave of AI-Driven Opportunity
The MCAPS Microsoft FY26 Â event set a bold direction for the year ahead, placing AI at the center of partner opportunity . Designed as a...

ALIF Consulting
Jul 176 min read
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MCAPS Microsoft 2025: Get Ready to Lead and Grow in FY26
Hey Microsoft Partners! Get ready to supercharge your business for the next fiscal year. We're talking about MCAPS Microsoft Start for...

ALIF Consulting
Jul 14 min read
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Oracle Database@Azure: The Strategic Advantage for Azure Partners
The world of enterprise cloud is constantly evolving, and a strategic alliance between Oracle and Microsoft is creating unprecedented...

ALIF Consulting
Jun 266 min read
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What’s New for Microsoft Azure Partners in 2025: SMB Paths, Incentives
Microsoft has continually evolved to better serve its partners and customers. The Microsoft AI Cloud Partner Program is a key part of...

ALIF Consulting
May 87 min read
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Optimize Your MSP Business and Enhance Client Security with Microsoft 365 Lighthouse
As an MSP, you are dealing with a complex ecosystem of overseeing many client environments, their security, and productivity....

ALIF Consulting
Apr 76 min read
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Navigating the Microsoft Cloud Partner Program: Key Updates for 2025
The Microsoft AI Cloud Partner Program (MCPP)Â is a cornerstone for businesses aiming to thrive in the cloud ecosystem. As we move further...

ALIF Consulting
Feb 276 min read
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Azure Lighthouse and Managed Applications: A Guide for CSPs and ISVs
The demand for managed services in the cloud is skyrocketing, presenting a golden opportunity for Independent Software Vendors (ISV) and...

ALIF Consulting
Feb 77 min read
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